Firefly, which wants to use GPS and other sensors to display contextual ads on ride-sharing cars, raises $21.5M in seed funding (Jason D. Rowley/Crunchbase News)
Firefly, which wants to use GPS and other sensors to display contextual ads on ride-sharing cars, raises $21.5M in seed funding — A car is just a packet carrying a payload through a network so plopping an ad unit atop it as it caroms from node to node is kinda gross but is probably a viable business.
from Techmeme https://ift.tt/2L0aQTJ
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