Source: Bytedance spent ~$1B advertising TikTok in 2018, heavily promoting its short video app on Facebook and Instagram, and becoming Snap's biggest advertiser (Wall Street Journal)
Wall Street Journal:
Source: Bytedance spent ~$1B advertising TikTok in 2018, heavily promoting its short video app on Facebook and Instagram, and becoming Snap's biggest advertiser — China's first big hit in the U.S. uses an advanced algorithm to personalize its video-sharing app, and parent Bytedance's enormous ad spending …
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